"I am happy to report that in our first six months of our rep relationship with Apex, that sales for paid programming time are, on average, up by more than 25%."
Learn how you can Generate New Business & Higher Ratings- ALL FOR TRADE!
IPN CLIENT: Nick Ulmer, Sale Manager-WAVE-TV (NBC) Louisville,KY
THEME:"Let It Roll" On-Air Car giveaway- Four-$25,000 Cars are offered with an on-air dice roll insured contest via IPN.
SALES PITCH: WAVE-TV put together a promotion with IPN that offered an insured prize of a chance to win 4- $25,000 cars! Viewers qualified each day via morning and evening news winning a $300 daily cash prize and a chance to roll the dice on-air to try and win the featured car of the week. Each dealer and car is featured for one week. Marketing Director Bob Mack and the dealership clients are very happy with the results. RESULTS: 4 Dealership sponsors - 2 of them are brand new to WAVE! Greater Tune-in for his news shows and increased traffic to the WAVE-TV website to register for the contest. Win! Win! Win! TRADE COST: Only $1,000 for winner's insurance via Nick's IPN Trade. Plus daily prizes of your choice. (Nick did our $300 VISA gift cards as the daily prize, you can pick any daily prize you want!)