Adds Ratings & Revenue with Incentive Plus Network.
Watch & Win Case Histories
Great theme adds a new spin to gas card success
WBRE-Wilkes-Barre/Scranton "Tanks for Watching"
Jan Haswell, Creative Services Director at WBRE, Wilkes-Barre, PA, knew she wanted to do something special for the November book. Gas was in the news and she had recently become an IPN client. We got to work providing Jan with the cards and materials she needed for a November success. Jan took the campaign to a new level with incredible graphics, logo and theme "Tanks for Watching" designed by Chris Mackey.
KERO Bakersfield Super Bowl Gas Card madness!
ABC affiliate scores big ratings increase with IPN promotion
When Steve McEvoy, General Sales Manger at McGraw-Hill owned KERO in Bakersfield was looking for something special in November he came to IPN. We designed a Super Bowl Gas Card promotion for Steve's news that was able to meet all his needs.
IPN provided Steve with gas cards and high-end Super Bowl package to promote in his news. Using weatherman Lloyd Lindsay Young, Steve's spots aired in most major day parts. People tuned-in, watched the news and KERO-WON! They got a 50 % increase in key demos in the November Book.-ALL FOR TRADE!
Bakersfield was looking for something special in November he came to IPN. We designed a Super Bowl Gas Card promotion for Steve's news that was able to meet all his needs.
IPN provided Steve with gas cards and high-end Super Bowl package to promote in his news. Using weatherman Lloyd Lindsay Young, Steve's spots aired in most major day parts. People tuned-in, watched the news and KERO-WON! They got a 50 % increase in key demos in the November Book.-ALL FOR TRADE!
KLAX creates lines of customers for Ashley's furniture!
VISA gift cards and "E.T." birthdays make cash register ring!
Carol Ulmer, GSM at KLAX -ABC in Alexandria wanted to own the market for her May book. We teamed her up with Paramount studios to create a unique watch & win for her 6:30 "E.T' show. We created a contest that she took to Ashley's furniture, who jumped at the chance to sponsor it.
Viewers wrote down the celebrity birthdays and were one of the first five correct customers at Ashley's furniture and they won a $50 VISA gift card and a chance to win a trip for two to Hollywood and the "E.T." studios.
People were lined up in lawn chairs for the store to open each morning for a month! Carol had a happy advertiser and her "E.T" numbers went up 2 rating points! All with the help of her IPN TRADE!
I Pods create tune-in for Clear Channel!
Hi-End Electronics are the most popular incentives
Chris Kalifeh wanted to create some excitement at WJTC, the Clear Channel station in Mobile, AL. We provided Chris with enough I Pod Nanos to give one away every night in November. The station phones rang off the hook and Chris had a bunch of happy viewers and higher ratings!-ALL FOR TRADE!
