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Ryan Mazur, Comcast CN8 |
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"I am happy to report that in our first six months of our rep relationship with Apex, that sales for paid programming time are, on average, up by more than 25%."
Ryan Mazur
Senior Director Business Operations
CN8 – The Comcast Network
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"...Thank you (Robb Gray) for the wonderful and creative service given KOLD News 13 by you and the Apex team. From the bill payer and IPN saving us money, to the paid and Legal Line making us big money, Apex and you (Robb Gray) are great partners..."
Jim Arnold, GM, KOLD-TV
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...Taylor Horner has been an exceptional performer for WTVR. She generates great revenue, and never leaves us without a tape, 800# or title. She always acts with tremendous professionalism and style. I hope we work together for many years to come...
James Taguchi, NSM, WTVR-TV
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"I have never encountered a company that has been as willing, dependable, and honest as Apex Media."
Jane Roby, Account Executive, WWWB-TV
"The sales revenue generated by Apex and our Commercial Sales department will be the best in our history...and will give us our best year-to-year growth rate ever."
Larry Sims, Vice Pres., Inspiration Network
"Thanks to Apex, WRSP continues to increase station revenue [with paid programming]. From negotiations through contracting, billing, and do not forget payment, Apex could not be more professional, friendly and helpful."
Larry Halcomb, General Sales Mgr., WRSP-TV
"I have been fortunate enough to have a relationship with Apex Media for four plus years. If I could fit more of their business on my station, I would. Apex has a number of religious accounts on KNVA. The first 52-week contract we wrote has turned into a prosperous relationship for all involved."
Allen Koch, National Sales Manager/KNVA-TV
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Our services for broadcasters |
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Our staff includes former managers and salespeople from the broadcasting industry. We understand the difficulties broadcasters face, such as:
- trouble making sales budgets
- no budget for needed expenses
- constant renegotiation of rates and bonus time requests
- traders charging high multiples
- brokers selling your time to your agencies
- tedious paperwork, accounting discreps, misplaced tapes
- remnant airtime that won't sell for a decent rate
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Sound familiar? We can help, with the following services and products:
- No-hassle sale of your avails
We'll find buyers for your available airtime, negotiate the contracts, handle all record-keeping, collect the funds, and disperse funds to you. Our advanced proprietary software catches input errors, which minimizes accounting discrepancies. We innovated the delivery of shows to you via the Internet instead of tapes, which prevents filing problems and airing mistakes. When Apex is your partner, paid programming is no hassle.
- Win-win rates for all your avails
Our decade of experience and vast database of sales history tell us what are fair rates for each market, timeslot, and program type. We will match the best shows to your avails, encouraging consistent sales. Even hard-to-sell remnants have value, with help from our innovative performance-based strategy. When Apex is your partner, no avail goes unsold.
- Prompt, guaranteed payment
For cash-in-advance sales, we guarantee payment to you, even if the advertiser fails to pay us. For all types of sales, we will pay you days or weeks ahead of the standard for our industry. For example, we pay performance-based revenue when earned, not collected.
- Free software to save you time/money
Nearly 400 broadcasters across America use our complimentary software (AvailZ) to manage their paid-programming inventory. This easily learned Windows® program will drastically cut the time you spend to gather bids, schedule shows, and print reports. The software and technical support are free-of-charge to our clients. Download it and try it!
- Free display of your avails on the Internet
We've pioneered and support two websites displaying avails, so registered buyers can shop easily around the clock. AvailZ.tv displays inventory we generated from you for sale to our clients. AvailZ.com displays any other of your inventory you want to show to buyers (with one click in our free AvailZ software). Both websites list contact info for each avail, so buyers can purchase by phone or email. Both websites are constantly electronically updated and are available free-of-charge.
- Help paying for unbudgeted expenses
Bartering has a historical bad reputation for a lot of reasons including the high fees ("multiples") charged by some traders. But Apex charges only a 15% commission and no multiples (unless we must advance cash). We will trade your avails for anything you need and have no budget for...equipment, services, you name it! Or you can trade for a mix of cash and barter credits. details
- Help making your budget
Are you coming up short of your sales target for the quarter? Apex will place an immediate order for the amount you need. You provide avails equivalent to that amount in the next few months. We offer this service at no extra charge, unless we must advance you cash. When Apex is your partner, you need never miss a budget.
- Help boosting local spot sales and ratings
Vendors tell us about products and services that can help local broadcasters, and we pass along the best ones to you. Plus, we provide creative ways to finance them, such as "no-multiple" bartering. Our current offerings include: customizable commercials for your small-business advertisers, exciting travel incentives for them, and billboards/bus cards to raise your profile. details
- Performance-based revenue beyond your expectations
Over the years, revenue-sharing or "per inquiries" were used mainly to fill unsold inventory. Our innovative computerized performance analysis turns revenue-sharing into a revenue powerhouse. Some broadcasters are beginning to benefit from our performance-based strategy for more than unsold inventory. details
Performance-based revenue beyond your expectations
Over the years, revenue-sharing or "per inquiries" were used mainly to fill unsold inventory. Our innovative computerized performance analysis turns revenue-sharing into a revenue powerhouse. Some broadcasters are beginning to benefit from our performance-based strategy for more than unsold inventory. details Performance-based revenue beyond your expectations
Over the years, revenue-sharing or "per inquiries" were used mainly to fill unsold inventory. Our innovative computerized performance analysis turns revenue-sharing into a revenue powerhouse. Some broadcasters are beginning to benefit from our performance-based strategy for more than unsold inventory. details Over the years, revenue-sharing or "per inquiries" were used mainly to fill unsold inventory. Our innovative computerized performance analysis turns revenue-sharing into a revenue powerhouse. Some broadcasters are beginning to benefit from our performance-based strategy for more than unsold inventory.
- Instant reporting and full disclosure
Our operations department will generate any report you need, and send it to you promptly via email or fax. And our financial records are always open for your inspection. We charge only a 15 percent commission for the vast majority of transactions we facilitate. We never mark up rates to increase our profits, and are proud to prove it to you at any time.
- Exclusive, quality programming
Apex offers some shows available nowhere else. For example, we are Agency of Record for Dr. Charles Stanley's In Touch Ministries. Dr. Stanley's quality programs have been on-air for over 20 years, have many loyal viewers, and make no appeal for funds. We also offer popular home-shopping shows, seminars, outdoor and sports shows. We can meet your needs for revenue and good ratings.
- Exclusive, profitable programming
Apex is also Agency of Record for some of the hottest products in the infomercial industry including Quartermania and Halos Sunglasses. In recent years, we placed hundreds of millions of dollars in airtime for Super Blue Stuff, Internet Toolbox, Aussie Nads, Millionaires at Home, Tae Bo, Fat Absorb, and Hair Club for Men.
- Strategic planning/consulting
Got a problem? Give us a call. Our experienced staff will help you find a solution. For example, we can show you how to increase your revenue without appearing to increase your paid programming ("checkerboard" preemption).
Apex Media offers an impressive range of innovative services. You'll see from the testimonials we have a reputation for personal attention and integrity. Our goal in every transaction is to increase your revenue and facilitate a win-win between you and the advertiser.
Apex Media
Your strategic partner for paid TV
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