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 “Over the last 9 years, I have had the pleasure of working with PJ…one of the few sales people I work with who understands the station, as well as the buyer's needs...a relationship-driven person who values the needs of her clients… one of the people in this business I call a friend, as well as a business associate". Jeff Thomson, Media Director…New Day Marketing
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"Thank you Apex Media. Your results driven focus and willingness to go the extra step has been invaluable to America's Note Network and our success."
Michael Friedhaber America's Note Network Director of Media
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"Thank you, Apex, for your constant effort to find the best avails. Your many years of experience have provided you the contacts to secure avails that might not be possible without your personal relationships."
Dan Hubbard, Sr. VP., Paragon Communications
"Apex Media is exceptional in many ways within our industry! Apex is responsive, resourceful, and interested to 'make it happen,' making them a valuable part of my team."
Peggy Kinner, Pres., Joshua Media, Inc.
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Our services for advertising agencies |
Many agencies misunderstand what Apex is and does, because we are so unique in our industry. For example, we often hear the following:
- "You're a media broker. I don't like brokers."
We are not a broker in the traditional sense. We never buy low and sell high. Instead, we charge only a 15 percent commission on the vast majority of transactions we facilitate. Our goal is affordable, sustainable, win-win rates for all concerned.
- "I'd rather buy avails from the source."
The avails we sell are not available from the source. (If you find a rare exception, please let us know.) Our avails are available only from us, because of the many services we provide to broadcasters. Nearly 1,000 telecasters trust us to sell over 250,000 half-hours per year, as well as thousands of short-form avails. We have airtime of all types (broadcast, cable and satellite), in nearly all American markets. We even work with telecasters to create new avails for our agency partners.
- "You're an agency now too. You'll give the best avails to your own clients."
Yes, we have our own advertiser clients now. But there is no such thing as a 'best avail' for everyone. An afternoon avail might be best for your client, while a late-night avail is best for ours. We have little trouble accommodating the needs of all clients.
- "You're an agency. You'll try to steal my clients."
This reaction is quite natural, since competition is the rule among agencies. But we are the exception to the rule. Our success is built on cooperation with other agencies, not competition for your clients. We rely on you to help us allocate the huge amount of airtime we sell for our telecaster clients. So here is our cooperation pledge:
The Apex pledge to advertising agencies - When any prospective client approaches us, we always ask: "Are you working with an agency currently?"
- If the prospect says yes, we explain we will gladly cooperate with the other agency, but we will not serve the prospect without the other agency's permission.
- We will never try to woo your clients away from you. It is not our business strategy, nor our style.
- We will complement and extend your client services in any way you wish. For example, we can share media-buying duties with you, or operate without your client's awareness, or consult directly with them. You decide what role (if any) we take with your clients. examples
- We want to know if you are dissatisfied with us in any way. For example, if a client of yours tries to play us against you, please tell us, so we can correct the problem.
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Many agencies are understandably skeptical of our policies at first. But over time, we earn their trust, and they earn stronger client relationships by including Apex on their team. In addition to our win-win rates, our exclusive avails, and our respect for your relationships, we offer: - Flexible reporting and full disclosure
In addition to routine confirmation sheets and affidavits, we will send you any financial or inventory report you need. If you wish, we can put your name and logo instead of ours on reports for your clients. Also, our financial records are always open for your inspection. We never mark up rates to increase our profits, and are proud to prove it to you at any time.
- Few discrepancies and flexible resolution
Our proprietary database software catches input errors, and prints avails in easy-to-read format. This minimizes rate discrepancies and scheduling errors. However, some misunderstandings are inevitable in our industry. We resolve them by making up the disputed amounts in future transactions. We will make our books match yours, as long as we earn a reasonable profit in the end.
- Advanced software to manage your media buying
Nearly 400 broadcasters (and growing) use our software to manage their avails. We will soon release a version for agencies, called BuyZ. This easily learned Windows® program will drastically cut the time you spend to bid on avails, manage your purchases, and print reports. Sign up to try it!
- Convenient, free shopping for avails on the Internet
We operate two websites displaying avails in easy-to-shop format around the clock. AvailZ.tv displays much of our exclusive inventory. AvailZ.com displays other inventory from hundreds of broadcasters using our free software. Both websites list contact info for each avail, so you can purchase by phone or email. Both websites are electronically updated constantly, and are available free-of-charge.
- Problem solving for mutual benefit
Got a problem? Give us a call. Whether the challenge is technology, people, or spending your media budget, we'll help you find a solution. And you'll find we earn our reputation for integrity, efficiency, and friendliness.
Apex Media
Your strategic partner for paid TV |
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